Guiding investors through Ireland's unique financial landscape since 2011
Smart Investing Ireland was founded in 2011 by Michael O'Sullivan and Siobhan Murphy, two experienced financial professionals who saw a critical gap in the Irish investment landscape. In the aftermath of the 2008 financial crisis, they recognized that many Irish investors lacked access to clear, unbiased guidance tailored to Ireland's unique economic environment.
Starting with just a small office in Dublin's Grand Canal Dock and a handful of dedicated clients, Michael and Siobhan built a reputation for providing straightforward, practical investment advice that considered Ireland's specific tax structures, property market dynamics, and economic outlook. Their no-nonsense approach resonated with clients who were wary of traditional financial institutions after the banking crisis.
As Ireland's economy recovered and began to thrive again, Smart Investing Ireland grew steadily, expanding its team to include specialists in various investment sectors. In 2015, we launched our educational workshops program, which quickly became popular among both novice and experienced investors seeking to better understand Ireland's evolving financial landscape.
Today, Smart Investing Ireland has grown to become one of Ireland's most trusted independent investment advisory firms, with offices in Dublin, Cork, and Galway. We serve thousands of clients across the country, from first-time investors to high-net-worth individuals and institutional clients, all while maintaining our founding commitment to clarity, independence, and client education.
To empower Irish investors with the knowledge, tools, and guidance they need to make confident financial decisions in an increasingly complex investment landscape.
We maintain complete independence from financial product providers, ensuring our advice is always aligned with our clients' best interests, not commission structures or sales targets.
We believe that informed investors make better decisions. Our commitment to educational resources, workshops, and personalized guidance reflects our belief that financial literacy is the foundation of successful investing.
We communicate clearly about investment risks, costs, and potential returns. Our fee structure is straightforward, and we always explain the reasoning behind our recommendations.
Ireland's investment landscape has unique characteristics. Our deep understanding of local markets, tax structures, and economic trends allows us to provide guidance that's specifically relevant to Irish investors.
Meet the experienced professionals guiding our company and helping our clients achieve their financial goals.
Founder & CEO
With over 25 years of experience in Irish financial markets, Michael leads our strategic direction and investment philosophy. His background includes senior roles at Bank of Ireland and Irish Life Investment Managers before founding Smart Investing Ireland in 2011. Michael holds an MBA from UCD Smurfit Business School and is a Certified Financial Planner.
Co-Founder & Investment Director
Siobhan oversees our investment research and strategy development. Her specialized knowledge of Irish property markets and alternative investments has been instrumental in helping our clients navigate Ireland's unique investment landscape. Previously, she worked at KPMG's financial advisory division and holds a Master's in Finance from Trinity College Dublin.
Head of Tax Strategy
Patrick brings over 15 years of experience in Irish tax planning and optimization strategies for investors. His expertise helps clients structure their investments for maximum tax efficiency within Irish regulations. A qualified chartered accountant, Patrick previously worked at PwC and the Revenue Commissioners, giving him unique insights into both sides of tax compliance.
Director of Education
Aoife leads our educational programs, workshops, and client resources. Her background in financial education and behavioral economics helps her create engaging learning experiences that demystify complex investment concepts. Before joining us, she developed financial literacy programs at the Competition and Consumer Protection Commission and holds a PhD in Economic Psychology from NUI Galway.
Over the years, we've reached significant milestones that reflect our commitment to excellence in investment guidance.
Awarded by Irish Financial Services Excellence Awards for three consecutive years (2019-2021)
From our initial 50 clients in 2011 to over 5,000 active clients today across all Irish counties and among Irish expatriates worldwide
Our balanced portfolio strategies have consistently outperformed market benchmarks by an average of 2.7% annually since inception
Over 15,000 Irish investors have attended our workshops and webinars, with 96% rating them as "highly valuable" or "transformative"
Grown from a single Dublin office to locations in Dublin, Cork, and Galway, with a team of 35 investment professionals
Our quarterly Irish Investment Outlook reports are cited by major financial publications and used by institutional investors
Hear from some of the investors who have transformed their financial future with our guidance.
Smart Investing Ireland completely transformed my approach to building wealth. Their property investment workshop helped me understand the Irish market dynamics in a way that no other advisor had explained before. Within 18 months, I had acquired two rental properties in Dublin that are now providing steady income and capital appreciation.
After inheriting a sum from my late parents, I was overwhelmed by the responsibility of managing it properly. The team at Smart Investing Ireland took the time to understand my goals and risk tolerance, then created a diversified portfolio that has consistently outperformed my expectations. Their tax optimization strategies alone have saved me thousands of euros.
As a tech entrepreneur, I needed an investment strategy that complemented my high-risk business ventures with more stable assets. Smart Investing Ireland developed a portfolio that balances growth potential with capital preservation in a way that perfectly matches my overall financial goals. Their understanding of both traditional investments and alternative assets is impressive.
Whether you're just starting your investment journey or looking to optimize an existing portfolio, our team is ready to provide the guidance you need.
Contact Us Today